Analysis of Will Smiths Party Starter - 801 Words

In order to analyze Will Smiths song and video entitled Party Starter, it is important to understand the history of hip-hop music. Hip-hop music was created out of rap music. Rap has been around since the 1970s. It was originally used as a way for inner city African American youths to voice their daily struggles. Most rap songs had a simple beat with words spoken to the rhythm of the beat. These songs were usually upbeat even when the subject matter was serious. There was the impression or hope that things will get better. Soon, corporate record labels started to repackage rap music as it gained in popularity. The business minded executives were looking to create a wider appeal by erasing hip-hops historic function. Hip-hop†¦show more content†¦The new music was labeled hip-hop. Many of todays hip-hop artists grew up listening to classic rap or at least the 1990s gangsta versions. The lifestyle that was once frowned upon is now glamorized and sought after. Even though hip-hop has become commercially successful, it is still distributed by white dominated corporate America. It is marketed through white dominated, mainstream media outlets. Record companies seek out controversial artists that draw attention and free publicity in the media. Female artists are marketed as sex symbols. If they arent, their careers are short lived. They may speak about equality between the sexes in their songs; they are still sexualized in a negative way in the media. They are disrespected and often referred to as bitch or ho. Exotic dancing is glamorized. Videos of half naked women dancing played on mainstream music networks has made todays youth feel that this behavior is acceptable. Will Smiths Party Starter conforms to the commercial and acceptable trends of hip-hop in several ways. The way women are shown in the video is very typical of hip-hop today. There are a lot of beautiful, scantily dressed women dancing in a provocative way. They are mostly African American women. The video portrays them as sex symbols. The clothing worn by Will Smith is also fits the commercialized image of hip hop. He has on baggy jeans, a warm up jacket, sneakers, a t-shirtShow MoreRelatedTaxation And Its Effect On Business Relations7556 Words   |  31 Pagesessential for upholding integrity amongst trading in the marketplace, stability in the finance world and confidence amongst the investors (Kemna, 2015). All that I just mentioned are the positive effects of regulation, but when there is positive for one party there is often negative on the other side. There are restraints, fees, paperwork and inequality with enforcing regulations, especially across borders. 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